Google Tag Manager Expert Services

Multi-Touch Attribution via CDP

Model true marketing attribution using unified CDP touchpoint data.

Build multi-touch attribution models on top of your CDP data. Route all marketing touchpoints through Segment or RudderStack and model data-driven attribution in BigQuery.

200+
GTM Containers Audited
98%
Tracking Accuracy Rate
40+
Platforms Integrated
5★
Average Client Rating
Last-click attribution misrepresents your marketing performance. Our CDP attribution setup routes all paid, organic, email, and social touchpoints through your CDP, stores the full touchpoint history in BigQuery, and builds configurable attribution models (first-touch, last-touch, linear, time-decay, or data-driven) so you can compare and choose the model that best reflects your customer journey.

Ready to Get Your Tracking Set Up Properly?

What's Included in This Service

Everything you need for accurate, reliable tracking — delivered end-to-end.

UTM parameter capture and storage

Cross-session touchpoint tracking

Channel taxonomy standardisation

BigQuery touchpoint schema

Attribution model SQL queries (first/last/linear/time-decay)

Data-driven attribution model (if volume supports)

Conversion path analysis

Looker Studio attribution dashboard

How We Work

Our proven 4-step process delivers results every time.

01

Discovery & Audit

We review your existing tracking setup, identify gaps and issues, and define the exact scope of work needed.

02

Implementation Plan

We design the data layer schema, tag architecture, and consent configuration before touching anything.

03

Build & QA

All tags, triggers, and variables are built in a GTM workspace and verified in Preview mode before publishing.

04

Verify & Handover

Test conversions, GA4 DebugView confirmation, and full documentation handed to your team.

Why Choose Adslytics?

Google Tag Manager Experts Only

Our GTM experts focus exclusively on GTM, GA4, and conversion tracking — not generalist digital marketing.

Data-Verified Results

Every implementation is cross-referenced against backend data — not just assumed to be working.

Full Documentation

You receive a complete implementation specification — not a black box you are dependent on us to maintain.

Fast Turnaround

Most setups and audits are delivered within 2–5 business days, not weeks.

What Our Clients Say

Real results from real businesses.

"Adslytics did a great job with our GA4 analysis and report. They were able to put complex analytics data into a very understandable document for our client. Highly recommend!"

Eric H.

Digital Agency Owner

"The team was quick with responses, very knowledgeable about issues, and helpful throughout the process. I appreciated their work habits and would hire Adslytics again."

Nick T.

Marketing Manager

"Adslytics is a very professional agency that managed our project successfully. They delivered exactly what was promised and I will definitely hire them again in the future!"

Hady M.

E-commerce Business Owner

Ready to Get Started with Multi-Touch Attribution via CDP?

Get accurate conversion tracking that powers smarter ad decisions. Book a free 30-minute consultation.

Frequently Asked Questions

First-touch, last-touch, linear, position-based, time-decay, and data-driven (Shapley value) — we build all in SQL on top of your CDP data.
Paid channels via UTM parameters, organic via referrer, email via click tracking, and social via platform pixel events — all routed through the CDP event stream.
Yes — with logged-in user identity resolution through the CDP, we stitch cross-device touchpoints into a single conversion path.
Our CDP-based model is built on your own first-party data in BigQuery, giving you full transparency and control over the attribution logic — unlike GA4 which is a black box.
4–6 weeks for touchpoint collection, BigQuery schema, attribution models, and the reporting dashboard.

Multi-Touch Attribution via CDP — Done Right, First Time.

Stop losing revenue to broken tracking. Get it fixed today.

Talk to Us, It's Free

We are always willing to help. Let us know what you are looking for, and we will develop a unique solution for you.

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Business Hours

Our support Hotline is available 24 Hours

Toll Free

+1 (818) 245-8385